For Immediate Release

Lily of the Desert Selects Swash Labs for Expertise and Success in Digital, Social Media, and Brand Development Strategy

Denton, TX – May 10, 2012 — Lily of the Desert, an industry-leading, family-owned, vertically integrated grower, processor, and manufacturer of aloe vera-based products, has selected Swash Labs as its agency of record for all advertising, brand positioning, and strategy initiatives.

“We chose Swash Labs because they understand Lily’s commitment to excellence, as well as our philosophy of transparent, rigorous scientific testing of our products and communication about how they work,” said Jack Brown, vice president of sales and marketing for Lily of the Desert. “We needed an agency skilled in digital and emerging media as well as research, strategy, and creative brand positioning. We’ve worked with Swash Labs on projects of increasing sophistication and importance over the last year, and have found them to be an excellent fit for us as we grow the brand.”

“Working with Lily of the Desert is a privilege, and we’re very excited about where we can go together. As a business, Lily enjoys a customer base of loyal and educated people in over 40 countries,” said Josh Berthume, chief executive officer and creative director at Swash Labs. “We look forward to introducing Lily of the Desert to new markets and new consumers. They are a proud and trusted brand with a heritage of excellence, and we’re honored to be their agency of record.”

In January, Swash Labs launched Aloe Awesome, a successful national digital campaign for Lily of the Desert. The campaign generated over 25 million media impressions in the first quarter of 2012 and solidified Lily of the Desert’s industry leadership in digital and social media. A new campaign, called Companion, launched May 1.
 

About Swash Labs

Swash Labs is a full-service creative agency focused on digital and emerging media, social business, and brand development. Swash Labs has a simple philosophy in advertising and brand development: tell compelling stories and create authentic interactions. Swash Labs has built robust communications strategies and creative campaigns for several exciting and innovative brands, including 35 Denton, Denton Animal Shelter Foundation, Nuconsteel, AccessBank Texas, Space Dog Books, and Baker Distributing. Additional information is available at http://www.swashlabs.com.
 

About Lily of the Desert

Lily of the Desert Organic Aloeceuticals is a family-owned vertically integrated grower, processor, and manufacturer of aloe vera-based products. As the largest certified organic grower and processor of aloe vera, Lily of the Desert branded products are successfully marketed in over 40 countries around the globe. Lily of the Desert products have been distributed throughout natural products and health food stores since the business began. The company has been known consistently to set a high standard in the industry for quality aloe vera products.

The Lily of the Desert brand of aloe vera products is the leader of the category in the natural products industry with over 50% of the total United States market share (based on SPINS data). The company’s aloe vera farms, laboratories, and processing plant are located in the Texas Rio Grande Valley citrus region and in the desert area of Mexico along the Tropic of Cancer. Additional processing facilities are located in Carrollton, Texas and corporate headquarters are located in Denton, Texas. More information is available at http://www.lilyofthedesert.com.

Media Contact: Josh Berthume

josh@swashlabs.com | 940-808-0071