The End Of Websites, Part 2
Brands are figuring out that websites are on their way out. Most are taking a two-tiered approach to digital. A Nike or a Gatorade will provide you with micro- and mobile sites geared towards inculcating you with the brand experience, but they will also deploy an impressive array of social initiatives and applications, meant to transform you from an Interested Person to a Brand Consumer, or from a Brand Consumer into a Brand Advocate.
People now actively share data on the things they like to buy and the stuff they like to do (there’s that word again… stuff), and brands want it all, from Facebook Likes to simple conversation on Twitter about how you just had something tasty from Brand X, or did something fun at Brand Y.
