We made this for our pals at Little Guys Movers!
For Immediate Release
Lily of the Desert Selects Swash Labs for Expertise and Success in Digital, Social Media, and Brand Development Strategy
Denton, TX – May 10, 2012 — Lily of the Desert, an industry-leading, family-owned, vertically integrated grower, processor, and manufacturer of aloe vera-based products, has selected Swash Labs as its agency of record for all advertising, brand positioning, and strategy initiatives.
“We chose Swash Labs because they understand Lily’s commitment to excellence, as well as our philosophy of transparent, rigorous scientific testing of our products and communication about how they work,” said Jack Brown, vice president of sales and marketing for Lily of the Desert. “We needed an agency skilled in digital and emerging media as well as research, strategy, and creative brand positioning. We’ve worked with Swash Labs on projects of increasing sophistication and importance over the last year, and have found them to be an excellent fit for us as we grow the brand.”
“Working with Lily of the Desert is a privilege, and we’re very excited about where we can go together. As a business, Lily enjoys a customer base of loyal and educated people in over 40 countries,” said Josh Berthume, chief executive officer and creative director at Swash Labs. “We look forward to introducing Lily of the Desert to new markets and new consumers. They are a proud and trusted brand with a heritage of excellence, and we’re honored to be their agency of record.”
In January, Swash Labs launched Aloe Awesome, a successful national digital campaign for Lily of the Desert. The campaign generated over 25 million media impressions in the first quarter of 2012 and solidified Lily of the Desert’s industry leadership in digital and social media. A new campaign, called Companion, launched May 1.
About Swash Labs
Swash Labs is a full-service creative agency focused on digital and emerging media, social business, and brand development. Swash Labs has a simple philosophy in advertising and brand development: tell compelling stories and create authentic interactions. Swash Labs has built robust communications strategies and creative campaigns for several exciting and innovative brands, including 35 Denton, Denton Animal Shelter Foundation, Nuconsteel, AccessBank Texas, Space Dog Books, and Baker Distributing. Additional information is available at http://www.swashlabs.com.
About Lily of the Desert
Lily of the Desert Organic Aloeceuticals is a family-owned vertically integrated grower, processor, and manufacturer of aloe vera-based products. As the largest certified organic grower and processor of aloe vera, Lily of the Desert branded products are successfully marketed in over 40 countries around the globe. Lily of the Desert products have been distributed throughout natural products and health food stores since the business began. The company has been known consistently to set a high standard in the industry for quality aloe vera products.
The Lily of the Desert brand of aloe vera products is the leader of the category in the natural products industry with over 50% of the total United States market share (based on SPINS data). The company’s aloe vera farms, laboratories, and processing plant are located in the Texas Rio Grande Valley citrus region and in the desert area of Mexico along the Tropic of Cancer. Additional processing facilities are located in Carrollton, Texas and corporate headquarters are located in Denton, Texas. More information is available at http://www.lilyofthedesert.com.
Media Contact: Josh Berthume
email@example.com | 940-808-0071
Denton, TX - March 7, 2012 — 35 Denton, a walkable 4-day music festival programmed in the heart of downtown Denton, Texas, has selected Swash Labs its agency of record. Swash Labs has worked with 35 Denton in 2012 on marketing and advertising as well as digital and social media strategy.
“We chose to work with Swash Labs because we’re both growing forces in this community. Their staff is packed full of forward thinking creative people who want to make a difference. They get social media, but they also get us.” says Kyle La Valley, creative director, 35 Denton. “In the past few months working with Swash we’ve seen tremendous growth in our social media numbers as well as brand recognition”
“35 Denton is a great client to work for, and they are particularly well suited for the digital space,” said Josh Berthume, chief executive officer and creative director at Swash Labs. “They have a history of putting on successful, groundbreaking festivals, and the opportunity to help develop and grow a brand that speaks to a young, social, and digitally engaged audience is exciting for us.”
Swash Labs worked with Andy Odom, 35 Denton’s director of social media, to combine 35 Denton’s excellent digital content with social media marketing and advertising in January and February of 2012. This resulted in over 30 million paid media impressions, contributing to record ticket sales and brand growth of more than 10,000 Facebook fans.
About Swash Labs
Swash Labs is a full-service creative agency focused on digital and emerging media, social business, and brand development. Swash Labs has a simple philosophy in advertising and brand development: tell compelling stories and encourage authentic interactions. Swash Labs has built robust communications strategies and creative campaigns for several exciting and innovative brands across the United States, including Lily of the Desert, AccessBank Texas, Space Dog Books, and Baker Distributing. Additional information is available at http://www.swashlabs.com
About 35 Denton
35 Denton is a walkable 4-day music festival programmed in the heart of downtown Denton, Texas, March 8-11 2012. This year’s festival features over 150 bands including pop legends Jesus and Mary Chain along with seminal Idaho rockers Built to Spill, Houston rap trill-o-naut Bun B, Southern California’s lo-fi tradesmen Best Coast, and Northwestern indie folk giants The Mountain Goats. For more info visit 35denton.com
Brands are figuring out that websites are on their way out. Most are taking a two-tiered approach to digital. A Nike or a Gatorade will provide you with micro- and mobile sites geared towards inculcating you with the brand experience, but they will also deploy an impressive array of social initiatives and applications, meant to transform you from an Interested Person to a Brand Consumer, or from a Brand Consumer into a Brand Advocate.
People now actively share data on the things they like to buy and the stuff they like to do (there’s that word again… stuff), and brands want it all, from Facebook Likes to simple conversation on Twitter about how you just had something tasty from Brand X, or did something fun at Brand Y.