Denton, TX - March 7, 2012 — 35 Denton, a walkable 4-day music festival programmed in the heart of downtown Denton, Texas, has selected Swash Labs its agency of record. Swash Labs has worked with 35 Denton in 2012 on marketing and advertising as well as digital and social media strategy.

“We chose to work with Swash Labs because we’re both growing forces in this community. Their staff is packed full of forward thinking creative people who want to make a difference. They get social media, but they also get us.” says Kyle La Valley, creative director, 35 Denton. “In the past few months working with Swash we’ve seen tremendous growth in our social media numbers as well as brand recognition”

“35 Denton is a great client to work for, and they are particularly well suited for the digital space,” said Josh Berthume, chief executive officer and creative director at Swash Labs. “They have a history of putting on successful, groundbreaking festivals, and the opportunity to help develop and grow a brand that speaks to a young, social, and digitally engaged audience is exciting for us.”

Swash Labs worked with Andy Odom, 35 Denton’s director of social media, to combine 35 Denton’s excellent digital content with social media marketing and advertising in January and February of 2012. This resulted in over 30 million paid media impressions, contributing to record ticket sales and brand growth of more than 10,000 Facebook fans.

About Swash Labs
Swash Labs is a full-service creative agency focused on digital and emerging media, social business, and brand development. Swash Labs has a simple philosophy in advertising and brand development: tell compelling stories and encourage authentic interactions. Swash Labs has built robust communications strategies and creative campaigns for several exciting and innovative brands across the United States, including Lily of the Desert, AccessBank Texas, Space Dog Books, and Baker Distributing. Additional information is available at http://www.swashlabs.com

About 35 Denton
35 Denton is a walkable 4-day music festival programmed in the heart of downtown Denton, Texas, March 8-11 2012. This year’s festival features over 150 bands including pop legends Jesus and Mary Chain along with seminal Idaho rockers Built to Spill, Houston rap trill-o-naut Bun B, Southern California’s lo-fi tradesmen Best Coast, and Northwestern indie folk giants The Mountain Goats. For more info visit 35denton.com