When I started working in media, I noticed early on that I was able to see things my clients could not: aspects of their products or services they should accentuate, potential problems with their brand identities, market position insights. As a younger man, I thought this was because I was the smartest guy in the room. Now I understand that this is because it is impossible to be objective about your own stuff… or anything else, for that matter.
Fast food advertising vs. reality
Happy Swashmas, from us to you
We’re making a fun series of ads for our clients Little Guys Movers. We think you’ll like them, and there’s more to come!